Auriga [aw-rahyguh] is one of the 88 modern constellations. Located in the northern hemisphere, it was first discovered by Greek astronomer Ptolemy in the 2nd century.


The word Auriga dates back to the 1400’s; to its Latin roots. Auriga means “Charioteer” of the Gods. In Chinese mythology, Auriga’s stars were incorporated into several constellations, including the Celestial Emperors’ chariots, made up of the modern constellation’s brightest stars which are – [715] Alpha, [716] Beta, [717] Theta, [718] Iota Aurigae, [7932] and Beta Tauri. These five stars form the constellation Wu Che, or “five chariots,” one for each Celestial Emperor.

In the realm of digital art and design, information is passed through cloud servers in the sky via satellites. Upon the completion of a website or app, there is always first a “beta version” which serves as a valuable tool for usability testing, before the big launch. These notions combined with my Chinese ancestry served as the basis for the formation of Auriga Digital and its compelling brand identity.