A state-of-the-art project realised in collaboration with Carlo Ratti Associati (CRA) a innovative architecture studio with offices in Turin, New York and London. Inside the Venchi pavilion were several “experiential paths” dedicated to chocolate, including a tasting room equipped with facial recognition that detects the sensations that arise while tasting the different types of Venchi chocolates. As Senior UX Designer, I managed and designed user journeys, data visualizations and graphics for all experiential touchpoints.